▲ Myungin Cosmetics' Kimpo headquarters was visited by Xiaoxiaowimei, a Chinese 'wang hong' with 640,000 followers on Taobao, along with his staff. 

After a tour of the headquarters, Xiaoxiaowimei conducted a live broadcast on Taobao Mall to introduce Myungin Cosmetics' products to his followers.

[Press release link: https://news.mt.co.kr/mtview.php?no=2024022117055496469 ]



Visiting WANGHONG in China at Gimpo headquaters, Myungin Cosmetics

Myungin Cosmetics announced on the February 21 that China's popular fashion and beauty Wang Hong Xiaowimicon, which has 6.4 million followers in Taobao, 

a leading online shopping mall in China, visited the Gimpo headquaters.

Xiao Xiaowimicon visited Korea this time and visited the office of Myungin Cosmetics after using the Tea Tree Biom Line and Sika Farm Line of the naturalistic brand "Farm Stay" of Myungin Cosmetics in China.

The company explained that Xiaowimicon sold about 5 billion won accumulated through Taobao Mall's live broadcast at the Gimpo office building of Myungin Cosmetics for five days from February 17.

"Unlike before, Wang Hongs are also preferring and looking for brands of 'good products' in addition to famous brands," Myungin Cosmetics official said. 

"We are planning to take this opportunity to operate the Chinese market, which was passive due to COVID-19 again."

Myungin Cosmetics, which is currently promoting K-beauty in about 70 countries abroad, including the United States, Russia, and Southeast Asia,

 is introducing its hair and body brand "Laferm" in addition to "Farm Stay," which was broadcast live shopping, and the slow and enjoy aging brand is set to be launched this year.